Asking $49,500.
Reasonable Offers Encouraged
In 1935, Edsel Ford designed a more luxurious version of the Ford that he intended to call the Falcon. Since he didn't think it fit in with other Fords, he created a new brand named for the Roman god -- Mercury.
The 1939 Mercury 8 began production in 1938, with a 95-horsepower V8 engine. Over 65,800 sold the first year, at a price of $916.
From the very beginning, Mercury was a division that seemed to have a brand identity that was constantly in the process of finding its place in the North American automotive market. Sometimes, Mercury was presented as a performance division of more mainstay Ford products, while at other times, it was meant to match sales with Detroit crosstown rivals Buick, Oldsmobile and Chrysler during the 1950s through 1980s. Many times, Mercury models shared platforms with Ford products, such as the Mercury Cougar (shared with the Ford Mustang, Thunderbird, and Elite), the Mercury Bobcat (shared with the Ford Pinto), or the Mercury Comet (shared with the Ford Falcon, Fairlane, and Maverick).
Mercury was its own division at Ford until 1945 when it was combined with Lincoln into the Lincoln-Mercury Division, with Ford hoping the brand would be known as a "junior Lincoln," rather than an upmarket Ford. In 1949, Mercury introduced the first of its "new look," integrated bodies, at the same time that Ford and Lincoln also changed styling radically. Again in 1952, Mercury offered a further modernization in its look. In 1958, the Lincoln-Mercury Division and the ill-fated Edsel brand were joined into the Mercury-Edsel-Lincoln Division; with the demise of Edsel in 1960, it has been in the Lincoln-Mercury Division ever since.
Mercury, like the defunct Edsel, was created from scratch, rather than being a takeover of an existing company like Lincoln. Mercury's heyday was in the 1950s, when its formula of stretching and lowering existing Ford platforms was very successful. The marque has changed several times throughout its history. During the 1940s and 1950s, the make moved between as a "gussied up" Ford, to a "junior Lincoln" and even to having its own body designs. From the late 1950s, through the 1960s and early 1970s, Mercury began to distance itself from Ford and offered several different looking models such as the Turnpike Cruiser, Park Lane, Cougar and Marquis. During Ford Division's "Total Performance" era in the early 1960s, Mercury produced some equivalent models, such as the full-size S-55 and the Marauder, which shared the same body styles and mechanics as the Ford Galaxie 500/XL sports models. These big Mercurys were somewhat successful in racing. But in the late 1970s to the early 1980s the brand was joined at the hip with Ford again and its image suffered as a result. This will be the last year of Production for Mercury.
This unique Custom has a Carson Removable Top so is in effect a Convertible, not a Coupe. Built about 15 years ago the the entire drivetrain was replaced 2 years ago as follows: a 350 Z4 GM crate motor with upgraded hot cam kit and roller rockers, Berry Grant 6 pack. High perfromance 400 Transmission with 3500 stall, 8 1/2" Ford Rear End, 390 Gears with Auburn Positrack. THe car features A/C, Tilt Wheel, Power Windows, Remote Door and Trunk, Pearl Yellow 3 Stage Paint with Flames, Matching Leather Interior. The car has covnered roughly 50 miles since the new driveline was installed.
