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The Ford line of cars was updated in 1937 with one major change — the introduction of an entry-level 136 CID V8 in addition to the popular 221 CID flathead V8. The model was a refresh of its predecessor, the Model 48 (itself based on the Model 40A), and was the company's main product. It was redesigned more thoroughly in 1941. At the start of production, it cost $850. The Ford Line bore several model numbers during this period: For domestic 1937 production in the United States Ford Model Numbers for 85 hp V-8 equipped cars was Model 78 and 60 hp V-8 cars was Model 74. Models 81A and 82A in 1938, and Models 91A and 92A in 1939.
The 1938 recession hurt sales, as did Ford's continuing of the 1937 cars, including most body panels. 1938 DeLuxe models were differentiated with a heart-shaped grille, though standard models retained the 1937 look. The fading Slantback sedan design was cancelled for good. Only a V8 was offered, either a 60 hp V8 or an 85 hp V8. A new dash was used, with recessed controls for safety. The 1938 trucks were finally updated, having continued with 1935 looks. Changes included a vertical oval grille and substantial fenders and bumpers.
This very nicely restored example is in excellent condition both inside and out. Held in a private collection for many years, the Truck is used on Sunny Summer days only and always kept in a climate controlled facilty when not in use. Featuring Deluxe trim, Wide Whitewalls, a steel bed , and side mounted spare, this truck is finished in a striking color combination and would be just the thing for small business advertising, or just a fun truck.
The light duty Truck segment is one of the fastest appreciating segments in the Collector Car Hobby. This rare and desirable truck is a sure bet for increased appreciation as the years pass.