1930 LaSalle 340 Convertible Coupe Beautifully Restored Car Exc Running Cond

LaSalle was an American brand of luxury automobiles manufactured and marketed, as a separate brand, by General Motors' Cadillac division from 1927 through 1940. Alfred P. Sloan, GM's Chairman of the Board, developed the concept for four new GM marques - LaSalle, Marquette, Viking and Pontiac - paired with already established brands to fill price gaps he perceived in the General Motors product portfolio. Sloan created LaSalle as a companion marque for Cadillac. LaSalle automobiles were manufactured by Cadillac, but were priced lower than Cadillac-branded automobiles, were shorter, and were marketed as the second-most prestigious marque in the General Motors portfolio. LaSalles were titled as LaSalles, and not as Cadillacs. Like Cadillac — named after Antoine de la Mothe Cadillac — the LaSalle brand name was based on that of another French explorer, René-Robert Cavelier, Sieur de La Salle.

The ultra-luxury Cadillac V-16 made its grand introduction January 1930, and the LaSalle received another engine upgrade introduced in the LaSalle Series 340. Fisher body selections were reduced to seven closed while Fleetwood choices expanded to six. The only wheelbase used was 134" and a radio was first introduced as an optional item for $175 and all LaSalle's were prewired with an antenna imbedded in the roof. Wheels were available in hickory artillery style, wire wheels or solid pressed steel discs. The engine displacement of the 1930 LaSalle and the 1928–1929 Cadillac Series 341 were essentially identical so the LaSalle was labeled as Series 340 while the 1930 Cadillac V8 was upgraded to Series 353.

This very nice example was the subject of a ground up restoration completed in 1993 and shown sparingly thereafter before being displayed in the NorthEast Auto Musuem until 2018. Since departing the museum, the car has been recommissioned mechanically and runs and drives as good as the day it was restored. The car is still very show worthy the only possible thing one may wish to do is replace the carpets which are not up to the quality of the rest of the car. Featuring dual Side Mounts, Wire Wheels, and Pilot Rays, this important Harley Earl Masterpiece will provide years of Showing and Touring enjoyment to its next custodian.