1951 Mercury Coupe 26k Orig Mi Car in Excellent Running and Driving Condition
Mercury is a defunct division Ford Motor Company. Created in 1938 by Edsel Ford, Mercury served as the medium-price brand of Ford for nearly its entire existence, bridging the price gap between the Ford and Lincoln model lines. Competing against Buick and Oldsmobile from General Motors for decades, the brand also competed against Chrysler's namesake brand (following the closure of DeSoto). From 1945 until its closure, Mercury formed half of the Lincoln-Mercury Division of Ford, which served as a combined sales network (distinct from Ford) for its two premium automotive brands. Through the use of platform sharing and manufacturing commonality, Mercury vehicles shared components and engineering with Ford or Lincoln (or both concurrently), serving as counterparts for vehicles from both divisions.
The 1949 redesign of the Mercury model line proved successful, with the division increasing its sales six-fold over 1948, becoming the sixth-most popular brand in the United States. In contrast to competing medium-price brands from Chrysler and General Motors (and independents including Nash, Hudson, or Packard), Mercury continued to offer the Eight as its sole model line.
For 1950, the Monterey name made its first appearance, denoting a special edition of two-door coupes (alongside the Lincoln Lido and Ford Crestliner). Intended to compete against the hardtop coupes from General Motors, the Monterey simulated the appearance of a convertible through the use of a canvas or vinyl roof (though with a pillared roofline). During the year, the one-millionth Mercury vehicle was produced. In 1951, Mercury regained an automatic transmission option (for the first time since the 1942 Liquamatic), with the "Merc-O-Matic" 3-speed automatic.
This exceptional Original Example has covered only 26,000 miles from new. Most of the Paint is the original Finish as is all of the chrome and the the interior. The undercarriage is very clean with no rust or corrosion and also no undercoating. The car runs and drives without fault, and has had recent brake work and the fuel system reconditioned. All the instruments work properly.
This is a rare opportunity to acquire a very honest original unrestored car that will only increase in appreciation as the years pass